About

FitzAlan is the premiere outdoor brand in the Vernly family, a collection of brands that helps you experience an elevated life.

At FitzAlan, we believe being outdoors isn’t about conquering nature. It’s about moving with it, respecting it, and letting it shape us.

We are starting with fly fishing products, but this is just the beginning. FitzAlan is about the entire outdoor experience and we plan to expand to many other categories.

Every object we create is made with care, built to last, and designed to be a part of your journey for years to come. We don't do mass production. Just elevated design and respect for the world around us.

Each release is limited edition.

Welcome to FitzAlan. Move with the Earth.