Design
FitzAlan's design inspiration comes from nature and cinema. Our Tyrian red color was developed over weeks to exactly match the ancient Phoenician dye derived from snails.
Quality
The FitzAlan team spent two years working in close partnership with one of the world's leading fly reel manufacturers to design, test, and craft the Vernly Series reels.
Sustainability
We are on a mission to help create a cleaner, healthier planet. We seek to minimize the use of plastics in our products, from our reels to our apparel to our product tag strings.
An elevated experience on rivers, lakes, and ocean flats
“The high-quality sealed drag is exceptional, and the reel is a thing of beauty—rugged enough to hand to a client and withstand the wear and tear of life in the boat. The Vernly Series is a reel I’ll be using for years to come.”
– Josh Gallivan, fly fishing guide in Jackson Hole, Wyoming, United States
A reel designed for the sophisticated angler
Vernly Series Reels by FitzAlan
The Vernly Series reels are produced in small batches and have been field tested in the US, UK, and Japan.
Each Vernly Series reel ships in a matching Vernly Series box.